BLEND: In-Universe Beverage Branding & Advertising Campaign (Starfield)
Role: Packaging Designer / Brand & Identity Systems
Developed a comprehensive visual identity, product packaging, and multi-asset advertising campaign for BLEND, a fictional cheap, crude alcoholic beverage for "Starfield", an open-world ARPG created by Bethesda Game Studios. The objective was to create a cohesive commercial brand that translates seamlessly from a physical product shelf to in-game environment advertising.
Developed a multi-tiered tagline strategy designed to test brand messaging across distinct consumer demographics and psychological touchpoints:
"Feeling stressed??? Grab a BLEND"
"Get with it, BLEND with it."
"A potently affordable BLEND"
Initial logo sketches and color schemes quickly helped narrow down a firm direction: Flashy swirl pattern in juxtaposition with rigid, angular typography
Package & Can Design: Engineered a modern, high-shelf-visibility beverage can design. The visual foundation utilizes a fluid, abstract pink and magenta swirl pattern designed to visually communicate a dynamic "blend" of ingredients and liquid motion.
"A potently affordable BLEND"
Strategic Intent: Positioned strictly around market value and product efficacy. This line speaks directly to price-sensitive demographics, balancing premium product attributes with a value-driven strategy.
"Feeling stressed??? Grab a BLEND"
Strategic Intent: Engineered as a direct, problem-solving call-to-action (CTA). This messaging directly targets the consumer's immediate emotional state, positioning the product a quick relief solution.
"Get with it, BLEND with it."
Strategic Intent: Formulated as the core brand anthem. Using a rhythmic, action-oriented structure, this line builds brand recall, establishes a modern lifestyle identity, and drives cultural trend alignment.