In-Universe Entertainment Posters (Starfield)
Conceptualized, iterated, and executed a diverse series of promotional concert posters and album marketing assets discovered within the game world of "Starfield". To enrich the environmental realism of major urban hubs, this project required the development of distinct visual identity systems for three separate musical acts, adapting the design language across rock, jazz, and hip-hop genres while moving from initial layout thumbnailing to final high-fidelity key art.
Initial Sketches: Developed a series of layout thumbnails exploring iconic musical tropes, including a space-suit adaptation of the legendary Abbey Road crosswalk layout.
The final asset utilizes an aggressive, hard-edged title typeface, energetic character rendering, and a vibrant neon orange and teal palette to mimic a high-octane live concert promotion.
Iterated through micro-compositions focusing on dramatic, low-angle perspective and cinematic lighting to capture mid-century musical sophistication.
The final poster implements a stylized, geometric title font with an integrated retro drop shadow, using a warm, split-complementary color palette to evoke an intimate, premium lounge atmosphere.
Explored dynamic, floating structural compositions to emphasize the game's core theme of zero-gravity space travel.
The final execution seamlessly pairs elegant cursive branding typography with an explosive, high-saturation cosmic background, positioning the performer as a high-energy, modern celestial headliner.